How to Make Ketchup - Lefty’s Way

The first weekend of September after Labor Day is a perfect time to make ketchup. That’s when my grandpa used to make it too. The tomatoes are ripe and the Farmer’s Markets have them cheap. So, it was the last time I made this recipe back in 1998, the year I got married. Tricia and I went to Dunkirk, NY to help grandpa make his ketchup, and to get those ‘damn pears’ off the tree in the backyard. I took copious notes that day on how to make ketchup Lefty’s Way. It’s a good thing I did because his short-hand recipe didn’t capture all of the details. Grandpa passed away last year, 10 years after I made my last batch with him. I rescued his ketchup-making equipment from his basement then, and it sat idle until last weekend. The following is a video of our first ketchup odyssey on our own. Enjoy…

September 24th, 2009 | no comments »

Marketing Campaign Diagrams - Not for the Faint at Heart

I have spent since the beginning of the year working with my teammates here at Hudson on putting our first true B2B Lead Generation campaign into the market. The first is a bit of a misnomer, because we’ve done plenty of webinars, email blasts, tradeshows and breakfasts in the past. What we haven’t done is read on...

February 22nd, 2010 | no comments »

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This is my Life as a 34 year old husband and father of two and my Work as an Interactive Marketing Director currently telecommuting to Hudson in Chicago from home in Rochester, NY.
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