B2B Client Attraction Websites

You do a little bit every day to move the needle. In 2010, Hudson did a lotta bit every day to try to move the needle. One of the things we examined were our Client facing websites for Hudson North America. In the staffing and professional services business what you try to sell most is trust. Trust that our people are the best at what they do, and trust that we have been there and solved your problem before. The problem is that most clients are skeptical when you talk about yourself all the time. “We’re the best this”, or “Look at all about us”. What they want to know is “How can you help me?”; “Do you understand my problems?”. So, we made a simple shift from talking about us, to trying to identify with client problems. We then featured some key case studies that prove that we can solve the kinds of problems that clients have.

These were baby steps of progress in 2010. Have a look at my Hudson Microsites 2010 Portfolio entry to read more details about the redesign project. I thought it was a good time to post it and get any comments from the market. We are learning, and embarking on further redesign work to continue to push our sites to help our clients address their business issues.

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Click to view 2010 home page