How LEGO Caught the Cluetrain
Wed, 27 February 2008, 10:59 am
This is an excellent presentation by Jake McKee, a former LEGO employee who currently runs a social media consultancy. He relates the work of interacting with the adult consumer community of LEGO to the tenets of the Cluetrain Manifesto. I was riveted to the content, one because it was about LEGO, and 2 because it touches on so many of the new and challenging principles of marketing that must be grapsed. To me, it is crystal clear that marketing is fast becoming the art of managing the community not controlling the message.
Hat tip to Jeremiah Owyang via Twitter.
Posted in: Interactive Marketing for Staffing Firms, Marketing Strategy
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