My B2B Takeaways From the Silverpop Client Summit 2011

I had the pleasure of attending the 2011 Silverpop Client Summit. This was my first summit as we are a relatively new customer for Silverpop. First, let me just say that Silverpop put on a heck of an event.

Memorable Event Details

Here’s some things that made the event planning/production itself memorable

• Any truly great event has great keynote speakers.  Stephen Dubner of Freakonomics fame, and Gary Vaynerchuk of passionate social media fame knocked their keynotes out of the park. It was a nice touch that their latest books were made available for free to all attendees.
• It sounds stupid, but the endless promotion of the hastag #SPOP11 and displaying the tweets from it up on the big screen was really fun. It was fun to tweet and get your words up in front of a crowd in seconds.
• A great venue. Hotel Intercontinental Buckhead had plenty of space, and outstanding food and accomodations. The staff was super professional.
• Fun after hours events at World of Coke and listening to Girlz Girlz Girlz rock it.
• Very well-planned learning tracks for B2B and B2C customers kept separate.
• Plenty of networking time between presentations made making business connections very easy.

Now, My Marketing Takeaways

• Silverpop has an outstanding staff of product strategists and support people that really are leading the field of Marketing Automation Software. I have a much higher confidence level that we made the right system selection after having attended the event and meeting the people behind the product. From the CEO, Bill Nussey to Lead Product Strategist Bryan Brown to product ninja John Field, these guys really have great vision to lead toward the future and understand the problems we as marketers all face in trying to get there.
• Not only do they know their own product, but I feel way better about how well they understand Salesforce.com. Engage 8.3 is a far superior product to Engage B2B in how well it integrates with Salesforce.
• I am reassured by presentations from analysts at Sirius Decisions (Meg Heuer) that all of this pain and suffering in trying to migrate to a new sales and marketing model aligned process-wise and powered by marketing automation and CRM tools is defintely the right direction.
• I also learned that there are plenty of other organizations out there that share the challenges of getting to that vision.
• I finally have face-to-face connections with support staff at Silverpop, from my account rep, to our product transition specialist and even to the internal marketing team. Every single person is willing and enthusiastic about helping customers adopt and take advantage of the Silverpop platform.
• Birds of a feather. Holy cow there are plenty of marketing people out there with similar responsibilities and the varied skillsets needed to operate Marketing Automation and Lead Management. The emerging title is Marketing Operations. I didn’t know this discipline existed, especially living in such a small and lean marketing department as I currently do.

That’s it for now. I reserve the right to add to this post. It’s what I could come up with as I sit in the airport to return home after my first visit to Atlanta. My mind is mush and my motivation is high. Thanks for a great conference!