Staffing Firm Blogosphere

Underlying photo by Giant Ginkgo.

Marketers in almost every industry today are turning to blogs as a channel to augment their interactive marketing strategy. Marketers of staffing firms are no different. We’ve read much of the advice (and hype) on corporate blogging and I’m sure a good majority of us are coming to grips with what that means for our staffing firms. The charter (I think) is to evolve our slick, brochure-ware website approach into content heavy “blogchures” that demonstrate our expertise, build trust with clients and candidates, assist our SEO, and give our companies personality.

There are a few staffing firms giving it a whirl already. They get kudos for entering the fray and learning from their mistakes. I’ve got their feeds nourishing my reader every day with tidbits of advice on resumes, quips on the industry they focus on, and in rare cases insightful new ideas on the Talent ratrace we all live and work in. Over the next few months I will follow the “Staffosphere” closely as I learn from my peers, and attempt to take Hudson into Blogland.

For now, here’s a short list of the staffing firm blogs I’m tracking (also included in my blogroll).

Candidate Focused Blogs

• Aquent Talent Blog
• Spherion Career Blog
• The Recruiter (Yoh)
• Wired & Hired (TalentZoo)
• Volt Insider

Client Focused Blogs

• Hiring Revolution (Talent Zoo)
• Vedior HR Blog

If you have a site to add I’d love to hear about it in the comments. I’ll provide my analysis on some of these sites in the coming days.