The Poor Recruiter’s Guide to SEO on RecruitingFly.com

I’m not necessarily big on the “recruito-sphere” as a place for interactive marketers of staffing firms to hang out every minute of their spare time. I prefer to try to find resources from marketers in other industries and apply them to ours. This helps bring a more innovative approach to everything we do. For instance, find out what Coke’s latest technique in loyalty marketing is, and figure out how it could apply to an online consultant retention program within your staffing firm.

On occasion however, I do pull nuggets of value from recruiter-focused blogs. Today, it was a resource on the basics of SEO from RecruitingFly.com. Essentially he took advice from free and paid SEO consulting resources out there, and made them applicable to the savvy recruiting firm marketer. He packaged it nicely into a guide that quite honestly I’m surprised he isn’t asking people to pay for. However, I think RecruitingFly is deriving much more SEO value from making the content free (after all his guide DOES mention that content is king) than he would get from coaxing 25 bucks from people to buy it. I’m going to consume the content and implement some of the recommendations (especially those on link building for recruiting firms) as fast as I can.