« Hudson Microsites (Client Focus) – 2010
Hudson Financial Solutions Microsite Home
For our Financial Solutions website, we focused our marketing on client needs and issues. A prominent lead-in to self-identify "What’s Keeping You Up at Night?" aligns simple problem statements with what are often more complicated names for accounting services. The front-and-center panels for case studies lead potential clients immediately to proof of Hudson’s capabilities and conversion points for beginning a business inquiry.